MMC 1000 – Introduction to Mass Communications


General Education Credit: Elective
College Credit: 3

Course Instructor: Renee Martin-Kratzer
Renee Martin-Kratzer, Ph.D.
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About The Course

This course covers the role and responsibilities of the media in American society. Students will gain an understanding of specific areas of mass communication, including newspapers, television, magazines, radio, internet, movies, advertising, and public relations. The course provides an overview of the evolution of mass communication and emphasizes how media messages interact with culture.

Course Goals

  • Describe the evolution of mass communication
  • Analyze their media use and how it may shape their views and values
  • Identify key moments in media history
  • Describe the power of visual communication
  • Have a basic familiarity with different mediums (newspapers, magazines, radio, etc.)
  • Discuss the current economic pressures on newspapers and the role of the Web
  • Recognize the need for journalists to serve as “watchdogs” of society
  • Explain how public relations and advertising differs from journalism
  • Describe concerns about media ownership in a democratic society

Satisfied High School Graduation Requirement Subject: Elective
High School Credit: 0.5