MMC 1000 – Survey of Mass Communication

High School Credit: 0.5

Course Instructor: Renee Martin-Kratzer
Renee Martin-Kratzer, Ph.D.
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About The Course

This course covers the role and responsibilities of the media in American society. Students will gain an understanding of specific areas of mass communication, including newspapers, television, magazines, radio, internet, movies, advertising and public relations. The course provides an overview of the evolution of mass communication and emphasizes how media messages interact with culture.

Course Goals

After completing this course, students will be able to:

    1. Understand the evolution of mass communication.
    2. Be aware of their media use and how it may shape their views and values.
    3. Identify key moments in media history.
    4. Realize the power of visual communication.
    5. Have a basic familiarity with different mediums (newspapers, magazines, radio, etc.).
    6. Understand the current economic pressures on newspapers and the role of the Web.
    7. Recognize the need for journalists to serve as “watchdogs” of society.
    8. Understand how public relations and advertising differs from journalism.
    9. Understand concerns about media ownership in a democratic society.

Satisfied High School Graduation Requirement Subject: Elective